Persuasive Messages Often Follow a Specialized Form of the Indirect

question 58

Short Answer

Persuasive messages often follow a specialized form of the indirect approach called the ?__________ plan.

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Definitions:

Negative Reinforcement

A behavioral technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Positive Reinforcement

The addition of a stimulus following a desired behavior that increases the likelihood of the behavior being repeated.

Negative Punishment

A behavior modification method where something desirable is removed to decrease the likelihood of a particular behavior occurring again.

Positive Punishment

A methodology in behaviorism where an undesirable outcome follows an unwanted behavior, with the aim of decreasing the frequency of that behavior.