An Internet Strategy Enabled Nestlé USA to Change Its Way

question 56

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." Nestlé USA used_________ change to reinvent the company.

• A) activity-oriented
• B) results-driven
• C) generational
• D) vision-driven
• E) resources-driven

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Definitions:

Frequency Recording

A method of data collection in behavior analysis that involves counting the number of times a specific behavior occurs within a set period.

Time Sampling

A behavioral observation technique that involves observing the presence or absence of behaviors within specific time intervals.

Frequency

The rate at which an event or behavior occurs over a specified period of time.

Anecdotal

Pertaining to a short and interesting story or personal account, often used as informal evidence to support a point.