Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 148

Multiple Choice

Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two
weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. Mattel was able to make effective use of teams because .

• A) the group had a clear purpose
• B) rewards were available for individual performance
• C) the job could be done by individuals working independently
• D) the resources needed to create a new toy were not available
• E) groupthink provides valuable input

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Definitions:

Psychological Research

The scientific study of the human mind, behaviors, and emotions.

Deception

The act of misleading or falsely representing information to alter perceptions or actions of others.

Ethical Principles

The guiding concepts that inform moral judgment and conduct, determining what is right or wrong in various scenarios.

Psychological Research

The scientific study of the mind and behavior through controlled experiments, observation, and analysis.