In the ____ Type of Grapevine Communication Network, Numerous People

question 29

Multiple Choice

In the ____ type of grapevine communication network, numerous people simply tell a few of their friends.

• A) cluster chain
• B) gossip chain
• C) linear
• D) stratified
• E) decision tree

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Definitions:

Question Mark

In the context of the Boston Consulting Group matrix, products or business units with low market share in fast-growing markets.

Market Penetration

A measure of the extent to which a product or service is recognized and bought by customers in a particular market.

Product Development

The process of bringing a new product or service to the market, from idea generation to commercialization.

Market Development

Strategies aimed at expanding the customer base for a product, including entering new markets or segments.