Maureen Was Trying to Decide Which One of Two National

question 54

Multiple Choice

Maureen was trying to decide which one of two national brand computers to buy.She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that her favourite actor did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer,based on the assumption that her favourite actor wouldn't endorse anything that wasn't top quality.In this instance,what did Maureen use to reach her decision

• A) central route to persuasion 
• B) self-serving route to persuasion 
• C) cognitive dissonance model of persuasion 
• D) peripheral route to persuasion

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Definitions:

Cash Dividends

Distributions from a company's earnings paid to its shareholders.

Sales Capacity Level

Sales capacity level refers to the maximum amount of sales a company can achieve based on its current resources and constraints.

Excess Capacity Scenario

A situation in which a company can produce more goods than the market demands, often leading to unused resources or facilities.

Internal Growth Rate

The maximum growth rate a firm can achieve without external financing, driven by its own operations and reinvested earnings.