Unauthorized Use of Well-Known Entertainers,athletes,or Other Public Figures in an Organization's

question 21

Multiple Choice

Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as

• A) copyright infringement.
• B) fair use.
• C) celebrity poaching.
• D) misappropriation of personality.

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Definitions:

Universalism Versus Particularism

A cultural dimension that describes the extent to which a society prefers clear rules and standards (universalism) over the flexibility to adapt norms and rules to special circumstances (particularism).

Flexibility

The ability of an organization or individual to adapt to changes, challenges, or uncertainties quickly and efficiently.

Rules

Are established guidelines or principles governing behavior or operations, designed to control or govern conduct within various environments.

Sequential View

An approach or process that is carried out in a specific, orderly sequence over time.