Source Credibility Depends Mostly on Three Things: the Qualifications of the Source,the

question 62

Short Answer

Source credibility depends mostly on three things: the qualifications of the source,the perceived ____________ of the source,and self-presentation.

---

Definitions:

Externality

An economic term referring to a cost or benefit that affects a party who did not choose to incur that cost or benefit, often leading to market failure.

External

Pertaining to elements or influences originating outside a system or entity.

Public Goods

Goods or services that are available to all members of society, characterized by non-excludability and non-rivalry in consumption.

Exclude

Refers to the act of leaving something or someone out or not including them.