The One-Off Ploy by Skittles to Let Its Social Media

question 42

Multiple Choice

The one-off ploy by Skittles to let its social media presence take over its website is an example of which of the following?

• A)Stunt.
• B)Activation tool.
• C)Social media marketing ploy.
• D)Trial phase.
• E)Activation.

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Definitions:

Higher-Order Conditioning

A process in classical conditioning by which a stimulus that's associated with a conditioned stimulus also becomes capable of eliciting a conditioned response.

Successive Approximations

A method used in behavior modification that rewards behaviors that progressively get closer to the desired behavior.

Intermittent Reinforcement

A conditioning schedule where a response is only sometimes reinforced, leading to more resistant and persistent behavior.

Faster Extinction

The accelerated reduction or loss of conditioned responses, typically in the context of behavioral psychology.