FaveMart, a Discount Chain Store, Offers the Same Basic Products

question 57

Multiple Choice

FaveMart, a discount chain store, offers the same basic products in all of its stores. It has a state-of-the-art distribution network, and it ships massive quantities of products to its stores around the world. Due to large quantities, the shipping is very economical, and the store is able to offer lower prices than competing retailers. FaveMart follows a _____ approach for innovation.

• A) market orientation
• B) monopolistic orientation
• C) production orientation
• D) customer orientation

---

Definitions:

Retain Earnings

Profits that a company has decided to keep or retain rather than paying out to shareholders in dividends or reinvesting back into the company.

Issue Stock

To issue stock is a process whereby a company distributes new shares to investors, thus raising capital in exchange for ownership stakes in the corporation.

IPO

Initial Public Offering, the process through which a private company offers its shares to the public for the first time.

Trading Begins

Refers to the start of trading activities on a stock exchange for a particular trading session or for a newly listed company's shares.