Some Marketers Offer Each Individual Customer a Different Product, So

question 47

Multiple Choice

Some marketers offer each individual customer a different product, so each customer is essentially treated as a single market segment. Which of the following marketing plans does this represent?

• A) One-to-one marketing
• B) Niche marketing
• C) Transactional Marketing
• D) Close Range Marketing

---

Definitions:

Sunk Cost

Expenses that have been paid and cannot be retrieved, and therefore, should not impact upcoming business strategies.

Opportunity Cost

The benefit foregone by choosing one alternative over another.

Financing Costs

Expenses incurred by an entity in borrowing funds, including interest, fees, and other charges associated with the issuance of debt.

Incremental Cash Flow

The additional cash flow generated by a company from a new project or investment, after accounting for expenses.