In Order to Increase the Sales of Pizzas in a Shopping

question 20

Multiple Choice

In order to increase the sales of pizzas in a shopping mall, the management decides to insert very brief flashes of pizza images in movies that are being played at the theatre. The marketing strategy used in this scenario is known as _____.

• A) sensory marketing
• B) subliminal persuasion
• C) selective exposure
• D) product placement

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Definitions:

Appreciation Expressed

Recognition or expression of gratitude toward someone or something, often shown for contributions or achievements.

Annual Milestones

Significant goals or benchmarks that are aimed to be achieved within a one-year period.

Quarterly Milestones

Specific, significant achievements in a project planned to be reached every three months.

Tangible Rewards

Physical or material rewards given as recognition for an individual's accomplishments or desirable behavior.