In the Context of Customer Relationship Management (CRM), Which of the Following

question 54

Multiple Choice

In the context of Customer Relationship Management (CRM) , which of the following statements is true?

• A) Customers who experience high value from service do not equate it to high-quality relationship.
• B) Loyal customers are more profitable than customers who consider switching brand or providers each time they make a purchase.
• C) Irrespective of the relationship quality, customers are highly receptive to brand extensions.
• D) High-quality is typified by a consumer who occasionally shops at other stores but keep returning to the preferred store again and again.