EasyShop, a Chain of Supermarkets, Recognizes That It Needs to Increase

question 28

Multiple Choice

EasyShop, a chain of supermarkets, recognizes that it needs to increase revenue in the face of severe budget cuts due to the weak economy. The store has decided to run a sale every month and upgrade their stock more regularly so that customers see new products every month. They are planning to offer a wider selection of brands for men and women. They are also planning to advertise on billboards, radio, and television, and in newspapers throughout the state. In this scenario, which of the following strategies is EasyShop using?

• A) Marketing tactics
• B) Product differentiation
• C) Perceptual mapping
• D) Customer value proposition

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Definitions:

Voluntary Deductions

Amounts that employees choose to have withheld from their gross pay for various benefits or contributions, such as insurance premiums, retirement contributions, and union dues.

Accrued Vacation Benefits

The amount of vacation time that employees have earned but not yet taken, which is recorded as a liability on the company's books.

Vacation Benefits Expense

The cost to the company for the vacation time entitled to employees, reflected in financial statements.

Year-End Adjusting Entry

Entries made in the accounting records at the conclusion of an accounting period to allocate income and expenditures to the period in which they actually occurred.