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Effects of subliminal persuasion are highly significant in bringing about behavioral changes in consumers.
Tangible Property
Physical items or assets that can be touched and seen, such as buildings, machinery, vehicles, and furniture, as opposed to intangible assets like patents or copyrights.
E-text
Digital text format, such as ebooks or PDF documents, that can be read on computers, e-readers, or other electronic devices.
Backlit Monitors
Display screens that use a light source from behind the panel to illuminate the screen, improving visibility in various lighting conditions.
Local Book Store
A retail establishment that primarily sells books, often offering a selection that may include both new and used books, and may also host community events.
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