Gottahave Is a Cereal Brand

question 81

Multiple Choice

Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers' attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers' response to this overexposure is an example of _____.

• A) lateralization
• B) adaptation
• C) habituation
• D) sensitization

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Definitions:

Bypassing

Occurs when there is a misunderstanding or lack of clarity in communication due to differences in the interpretation of words or phrases.

Communication Breakdown

A failure in the process of exchanging information, leading to misunderstandings or conflict.

Personal Experience

An individual's direct encounter or involvement in events, which shapes their knowledge, perspectives, and insights.

Social Media

Digital platforms that facilitate creation and sharing of information, ideas, and other forms of expression via virtual communities and networks.