The Management of Drops & Dew, a Winery, Introduces a New

question 82

Multiple Choice

The management of Drops & Dew, a winery, introduces a new wine that has golden packaging and product information written in a gothic font. Which of the following is most likely to be the response of consumers toward the wine and the marketing message?

• A) Consumers are likely to be attracted by the bright color and perceive the product to be of premium quality.
• B) Consumers' comprehension of the product will decrease due to message incongruity.
• C) Consumers will develop an unfavorable attitude toward the product because there is too much movement in the message.
• D) Consumers are likely to associate the packaging of the product to lower prices.

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Definitions:

Indexing

The process of organizing data, information, or documents in a systematic way to make them easily retrievable.

Expedite

To speed up the process or progress of something to achieve a faster outcome or result.

Filing

The process of organizing documents in a systematic way for easy retrieval and management of information.

Finding

The result or outcome of an investigation, examination, or inquiry, often presented in the form of a conclusion or discovery.