If Consumers Are Not Involved with a Message or Lack

question 77

True/False

If consumers are not involved with a message or lack either the motivation or ability to process information, the peripheral route to persuasion will be followed.

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Definitions:

Fraternal Twins

Twins who are born at the same time but developed from two separate eggs fertilized by separate sperm cells, resulting in them being genetically similar as siblings rather than identical.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological assessment tool designed to assess a variety of personality traits and psychopathologies.

Personality Description

The characterization or detailing of an individual's distinctive characteristics or traits.

Skeptical

Skeptical refers to having doubts or reservations about the truth, validity, or reliability of something, typically requiring evidence to dispel such skepticism.