According to the Elaboration Likelihood Model (ELM), If Consumers Find

question 8

True/False

According to the elaboration likelihood model (ELM), if consumers find that an incoming message is particularly relevant to their situation, the central route to persuasion is activated.

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Definitions:

Social Media

Digital platforms and technologies that enable users to create, share content, and participate in social networking.

News Media Outlets

Organizations or platforms that publish, broadcast, or transmit news content to the public.

Decision-Making

The cognitive process of selecting a course of action among multiple alternatives.

Controversy

A prolonged public dispute or debate marked by differences in opinion or strongly opposing views.