Consumers Who Score High on the Attention to Social Comparison

question 77

True/False

Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior.

---

Definitions:

Costly

Incurring a high expense or requiring considerable resources, often more than expected or desired.

Favored Customers

Those who receive special treatment from dealers during situations of excess demand.

Special Treatment

The act of giving preferential or unique consideration or handling to a particular person or group.

Supply Fixed

A situation where the availability of a good or service is limited and cannot be easily adjusted.