Consumers Are Less Likely to Spread Word-Of-Mouth When a Product

question 33

True/False

Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.

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Definitions:

Glutamate

A major neurotransmitter in the nervous system, playing an important role in learning and memory by exciting neurons to transmit signals.

Learning

A change in behavior, resulting from experience.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging or discouraging certain behaviors.

Learning

The acquisition of knowledge or skills through experience, study, or being taught.