In the Context of Microcultures, Which of the Following Statements

question 74

Multiple Choice

In the context of microcultures, which of the following statements is true of male and female segments?

• A) Relative to women, men tend to be more heuristic/intuitive in their processing of information.
• B) Marketers do not need to be aware of the relative sex roles within societies as they are all same.
• C) The differences between societal expectations of men and women vary less in Eastern cultures.
• D) Sex roles are found only in patriarchal societies where men have greater authority than women.

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