Leroy's Travels LLC Contacts Renata, a Market Researcher, to Assess $${ \text { How satisfied were you with the accommodation arrangements? } }$$

question 21

Multiple Choice

Leroy's Travels LLC contacts Renata, a market researcher, to assess consumer satisfaction with the travel services provided by the firm. To conduct the research, Renata collects feedback from customers by distributing questionnaires that consist of ten questions. Each question has to be rated on a scale of 1 to 5, 1 being completely dissatisfied and 5 being completely satisfied. One question from the questionnaire is as follows:
$${ \text { How satisfied were you with the accommodation arrangements? } }$$
$${ \text { Accommodation arrangements } }$$
$\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { completely dissatisfied } \quad\quad\quad\quad\quad\quad\quad\quad\quad { \text { completely satisfied } }$
$$\begin{array} { | c | c | c | c | c | } \hline 1 & 2&3 & 4&5 \\\hline\end{array}$$
The measurement approach used by Renata is an example of a(n) _____.

• A) direct measure
• B) disconfirmation measure
• C) comprehensive measure
• D) attribute-specific measure

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Definitions:

Labour Climate

The overall environment and conditions affecting labor relations, including workers' attitudes, union activities, and employer-employee negotiations.

Taxes

Mandatory financial charges imposed by a government on individuals, businesses, and transactions to fund public expenditures.

Wages

Payments made to employees for their labor or services, typically calculated on an hourly, daily, or piecework basis.