In Consumer Behavior, _____ Is the Tendency for Expectations to Guide

question 57

Multiple Choice

In consumer behavior, _____ is the tendency for expectations to guide performance perceptions.

• A) confirmatory bias
• B) negative disconfirmation
• C) cognitive dissonance
• D) consumption frequency

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Definitions:

Equivalent Interest Rate

A rate that converts interest rates of various compounding periods into an annual rate for comparison purposes.

Nearest 0.01%

Rounding a percentage to the closest one-hundredth of a percent.

Nearest 0.01%

Rounding a number or percentage to the closest hundredth of a percent for precision.

Emotions

Complex psychological states involving physiological arousal, feelings, cognitive processes, and behavioral reactions.