Which of the Following Is True of Antiloyal Customers

question 45

Multiple Choice

Which of the following is true of antiloyal customers?

• A) They do not buy from the same marketer even if they have had a good experience.
• B) They do everything possible to avoid doing business with a particular marketer.
• C) They try different marketers but do not express any opinion about their experiences.
• D) They frequently try other marketers but keep coming back to a particular marketer.

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, categorizing human needs into five levels from basic (such as physiological needs) to higher order (self-actualization).

Physiological Needs

The most basic human needs to be satisfied—water, food, shelter, and clothing.

Hygiene Factor

In Herzberg's motivation theory, factors that can cause dissatisfaction if absent but do not necessarily motivate if present, such as safe working conditions, salary, and company policies.