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Briefly explain the importance of customer commitment.
Advertising Fee
A charge incurred for the promotion of products or services through various media channels to target potential customers.
Franchisor
The party in franchising that owns the overarching company, trademarks, and products or services being offered, which grants the right for a franchisee to operate under the business's name.
Franchisee
A party that acquires the rights to use a company's trademark and business model to conduct business under that name.
Royalty Fees
Periodic payments made by a franchisee to the franchisor, typically based on a percentage of the franchisee's sales revenue.
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