Which of the Following Statements Is True in the Context

question 19

Multiple Choice

Which of the following statements is true in the context of consumer loyalty?

• A) A consumer with a strong economic orientation displays higher customer share with all competitors.
• B) The certainty of a lengthy stream of revenues is much more for a customer acting only on inertia.
• C) A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors.
• D) A customer's contribution on the equity side of the equation remains the same irrespective of whether or not a customer is a truly committed or acting on inertia alone.

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Definitions:

Error Variable

The difference between observed and predicted values in a statistical model, representing unexplained or random variability.

Regression Analysis

A statistical method for modelling the relationship between a dependent variable and one or more independent variables.

Error Variable

A random variable that represents the difference between a predicted value and the observed actual value in statistical models.

Pearson Coefficient

A statistic that quantifies the linear relationship between two datasets, reflecting the degree to which they move together.