_____ Results from a Cognitive Comparison Between a Consumer's Expectations

question 85

Multiple Choice

_____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception.

• A) Disconfirmation
• B) Attribution
• C) Disintegration
• D) Consumer inertia

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Definitions:

Loss

An economic condition where expenses exceed revenues, indicating negative financial performance.

Profit-Maximizing

A strategy or process by which a firm determines the price and output level that returns the greatest profit.

Loss-Minimizing

A strategy or point where a firm attempts to reduce its losses to the lowest possible level when it cannot achieve profitability.

Efficient Output Level

The quantity of production that maximizes a firm's profit by equating marginal cost and marginal revenue.