In the Context of Consumer Share, Which of the Following

question 60

Multiple Choice

In the context of consumer share, which of the following statements is true of value and switching?

• A) Hedonic value is more strongly related to customer share for functional types of services.
• B) Customers who switch service providers are more likely to be loyal if they experience comparatively increased hedonic value.
• C) Utilitarian value plays a larger role in creating consumer commitment.
• D) For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.

---

Definitions:

Workplace

An environment, physical or virtual, where employees perform tasks or services in exchange for compensation, under the direction of an employer.

Information Revolution

A period marked by the rapid shift from traditional industry to an economy based on information technology, profoundly influencing how information is created, distributed, and consumed.

Nature of Work

Refers to the inherent characteristics, requirements, and responsibilities of a job or profession.

Physical Space

The tangible and physical environment or area in which objects and activities occur and interact.