In the Context of Consumer Share, Which of the Following

question 60

Multiple Choice

In the context of consumer share, which of the following statements is true of value and switching?

• A) Hedonic value is more strongly related to customer share for functional types of services.
• B) Customers who switch service providers are more likely to be loyal if they experience comparatively increased hedonic value.
• C) Utilitarian value plays a larger role in creating consumer commitment.
• D) For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.

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Definitions:

Legal Standing

The right of an individual or entity to bring a lawsuit to court based on their stake in the outcome of a controversy needing judicial resolution.

King Philip's War

A conflict between American Indian inhabitants of present-day New England and English colonists and their Indian allies in 1675–1678.

Algonquians

A group of Native American peoples speaking Algonquian languages, originally inhabiting areas of North America from the Atlantic coast to the Great Lakes region.

Metacom

A Native American leader, also known as King Philip, who led a major rebellion against the colonists in New England in the 17th century.