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What happens at the third level of the pyramid model of integrative agreements?
Media Strategy
A plan that outlines how media channels will be used to communicate a message or series of messages to target audiences effectively.
Content Determination
The process of deciding what information, topics, or themes will be included in a piece of communication, such as a publication, website, or media campaign.
Integrated Communications
A coordinated approach that ensures all forms of communications and messages are carefully linked together, reinforcing a consistent message across multiple channels.
Proactive Outreach
An approach involving the initiation of actions and communication aimed at building relationships or addressing potential issues before they arise.
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