Cognitive Consistency Refers to People's Tendency to Attribute a Greater

question 26

True/False

Cognitive consistency refers to people's tendency to attribute a greater value to an outcome they had to put effort into acquiring or achieving.

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Definitions:

Total Contribution Margin

The difference between total sales revenue and total variable costs, indicating the contribution towards covering fixed costs and profit.

Sales Volume

The total number of units of product sold in a particular period.

Contribution Format

An income statement layout that segregates fixed costs from variable costs, thus highlighting the contribution margin.

Net Operating Income

The total profit of a company after operating expenses are subtracted from gross profit but before taxes and interest costs are deducted.