What Is the Term for a Performance Assessment Whereby Companies

question 64

Multiple Choice

What is the term for a performance assessment whereby companies identify which customers are leaving and the rate at which customers are leaving?

• A)customer subjectivity  
• B)customer satisfaction  
• C)customer defection  
• D)customer objectivity

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Definitions:

Publicity Tool

Methods or strategies used by businesses to generate public visibility or awareness for their products, services, or brand without direct advertising.

Point-of-Purchase Display

A specialized form of sales promotion located near, on, or next to a checkout counter (the point of purchase) designed to attract customer attention and stimulate sales.

News Release

An official statement issued to newspapers and other media for the purpose of providing information, an official statement, or making an announcement.

Media

The various means of communication, such as television, radio, newspapers, and the internet, that reach or influence people widely.