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What Process Calculates the Preferences of a Group of People

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What process calculates the preferences of a group of people that is used to make recommendations to target individuals?


Definitions:

Monetary Unit Assumption

An assumption that requires that only those things that can be expressed in money are included in the accounting records.

Asset Prepayments

Payments made in advance for goods or services, recorded as assets on the balance sheet until used or expired.

Time Period Assumption

An accounting principle that allows the business operations to be divided into specific time periods for reporting purposes, such as months or years.

Contra Asset Account

An account on the company's balance sheet that reduces the total amount of another account, typically used for accumulated depreciation.

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