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Upper echelon theory argues that:
Customer Tastes
The preferences and inclinations of consumers that influence their purchasing behaviors, which can vary widely across different segments of the market.
Trademarks
Legally registered symbols, names, or slogans used to identify and distinguish products or services of a particular source.
Trade Names
The commercial names used by businesses to operate in the market, often different from their legal registered names.
Disclosure Statement
A document that outlines important or required information that a company must provide to consumers, investors, or regulatory bodies, particularly regarding financial operations, risks, or conflicts of interest.
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