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What are the major sources of interpersonal power according to French & Raven?
Global Brand
A brand that is recognized and respected across the world, often associated with consistent quality and prestige.
Advertising Costs
The expenses incurred in promoting a company, product, or service through various media channels to attract potential customers.
Global Partners
International entities or countries that collaborate on joint ventures, projects, or initiatives for mutual benefit.
Marketing Approach
The strategies and tactics a business adopts to promote, sell, and distribute its products or services.
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