What Was the Customer Need Defined by IDEO When Developing

question 1

Multiple Choice

What was the customer need defined by IDEO when developing the Society of Grownups?

• A)Learning about finances is necessary, but boring.
• B)Those under 40 were poor in financial information.
• C)Those under 40 did not buy life insurance.
• D)Those under 40 wanted to have fun with their finances.

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Definitions:

DRL

Differential Reinforcement of Low Rates, a behavioral technique used to decrease the frequency of a behavior but not necessarily eliminate it.

Differential Reinforcement

A technique in behavior analysis and modification that reinforces specific behaviors while withholding reinforcement for other behaviors.

DRL

Differential Reinforcement of Low Rates, a behavior modification technique aimed at reducing undesirable behaviors by rewarding lower frequencies of those behaviors.

DRI

Differential Reinforcement of Incompatible behavior, a behavior modification technique used to encourage desirable behavior by only reinforcing behaviors incompatible with unwanted ones.