In Which of the Following Cases Would Centralization of the Advertising

question 85

Multiple Choice

In which of the following cases would centralization of the advertising function be a disadvantage?

• A)When an advertiser wants to maintain a consistent brand image across markets
• B)When an advertiser wants to keep control of its brand message and image
• C)When a product is categorized as a "high-technology product" with universal appeal
• D)When conditions in the various markets differ widely
• E)When a company wants to cut costs

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Definitions:

Product

Anything that can be offered to a market to satisfy the want or need of a customer.

Cash Budget

A financial plan that forecasts the cash inflows and outflows over a specific period, typically used to assess liquidity and manage cash effectively.

Budgeted Disbursements

Projected payments planned by a company for various expenses.

Desired Balance

The optimal amount of funds an individual or business aims to maintain in an account.