In Which of the Following Cases Would Centralization of the Advertising

question 85

Multiple Choice

In which of the following cases would centralization of the advertising function be a disadvantage?

• A)When an advertiser wants to maintain a consistent brand image across markets
• B)When an advertiser wants to keep control of its brand message and image
• C)When a product is categorized as a "high-technology product" with universal appeal
• D)When conditions in the various markets differ widely
• E)When a company wants to cut costs

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Definitions:

Information Collection

The process of gathering, measuring, and analyzing information or data from a variety of sources.

Account Management Policy Grid

A strategic framework used by businesses to categorize and manage customer accounts based on various factors such as size, potential, and risk.

Sales Calls

Direct interactions between salespeople and potential or current customers, aimed at promoting and selling a product or service.

Competitive Position

A firm's standing or rank in comparison to its competitors in terms of market share, profitability, and product quality.