If Advertisers Use a _____, They Should Know That Humorous

question 40

Multiple Choice

If advertisers use a _____, they should know that humorous advertising appeals are popular in the United Kingdom, but that German consumers do not respond well to them.

• A)global marketing strategy
• B)sales promotion tactic
• C)global public relations strategy
• D)localized advertising strategy
• E)centralized marketing strategy

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Definitions:

Aggressive Behavior

Actions or conduct that are intended to harm or intimidate others, which can be physically violent or verbally aggressive.

Meta-Analysis

An analytical approach that merges outcomes from numerous scientific investigations to formulate a conclusive summary.

Mating Rituals

Mating rituals are behavioral patterns exhibited by animal species, including humans, to attract and select a mate.

North American Deer

A group of species including white-tailed deer and mule deer that are native to North America, known for their antlers that they shed and regrow annually.