According to Positioning Advertising Copy Testing (PACT), the Purpose of Copy

question 100

Multiple Choice

According to Positioning Advertising Copy Testing (PACT) , the purpose of copy testing is to:

• A)use a single measurement to adequately assess ad performance.
• B)aid in the judgment of specific advertising executions.
• C)isolate causes of viewers' evaluations of ads.
• D)eliminate the use of controls to avoid the biasing effects of an exposure context.
• E)isolate each contributing factor of an ad performancE.Positioning Advertising Copy Testing (PACT) defines copy testing as research "that is undertaken when a decision is to be made about whether advertising should run in the marketplace.Whether this stage utilizes a single test or a combination of tests, its purpose is to aid in the judgment of specific advertising executions."

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Definitions:

Dan Edelman

A pioneer in public relations who founded the firm Edelman, known for innovative PR strategies and global outreach.

Media Communications

The process of using various media channels to convey messages to a broad audience for the purpose of informing, entertaining, or influencing.

Social Media Presence

The visibility, engagement, and overall footprint of an individual or organization across social media platforms.

Moss Kendrix

An influential American public relations professional who played a pivotal role in changing how corporations interacted with African American consumers.