Which of the Following Is a Reason for Not Measuring

question 99

Multiple Choice

Which of the following is a reason for not measuring the effectiveness of promotional campaigns?

• A)It is difficult to isolate the effects of promotional elements.
• B)It is not useful for evaluating alternative strategies.
• C)It typically increases economies of scale.
• D)It does not lead to an increase in the efficiency of advertising.
• E)It is impossible to determine if objectives are achieved.

---

Definitions:

Marginal Revenue Curve

A graphical representation that shows how the marginal revenue varies as the quantity of output is changed, typically downward sloping for firms facing downward sloping demand curves.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, not based on costs but on what the seller believes each customer can afford or is willing to pay.

Tying

A marketing strategy where a company requires consumers to buy a secondary product or service together with a primary product.

Razors and Razor Blades

A business model where a main product is sold at a low price to increase sales of a complementary product, which is where the profit is made.