The Major Advantage of Using a Tracking Study to Measure

question 48

Multiple Choice

The major advantage of using a tracking study to measure ad effectiveness is:

• A)its high level of efficiency.
• B)the ease of quantifying other measures.
• C)its ability to be tailored to each specific campaign.
• D)its timeliness and cost-effectiveness.
• E)the speed with which results can be gathered and tabulated.

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Definitions:

Sales Presentation

A structured dialogue or demonstration aimed at persuading a potential customer to purchase a product or service.

Buying Signal

Anything that prospects say or do indicating they are ready to buy.

Mental Buying Process

The cognitive stages a consumer goes through before making a purchase decision, including awareness, consideration, and decision.

Buying Signals

Behavioral cues or indications from a potential buyer that suggest they are interested in making a purchase.