The Principles of Positioning Advertising Copy Testing (PACT) State That

question 16

Multiple Choice

The principles of Positioning Advertising Copy Testing (PACT) state that a good copy testing system will:

• A)use a single measure of a single dependent variable to ensure clarity of interpretation.
• B)provide measurements that are relevant to the objectives of advertising.
• C)evaluate responses to the advertising at a single level of the hierarchy of effects.
• D)test alternative executions at various stages of completion.
• E)measure needs satisfaction levels proposed by each advertisement under consideration.

---

Definitions:

Treasury Stock

Represents a company's own shares that have been reacquired and held in the company's treasury.

Paid-in Capital

Equity capital that is contributed to a company by investors through the purchase of stock.

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuer.

Paid-in Capital

The total amount of money or other assets that shareholders or owners have contributed to the company for use in business operations.