Jim, a Participant in a Research Study, Rated an Ad

question 68

Multiple Choice

Jim, a participant in a research study, rated an ad as "good" since he liked the celebrity featured in the ad. However, the ad was criticized by experts for being senseless and lacking realism. In this scenario, Jim experiencing the:

• A)halo effect.
• B)recency effect.
• C)stimulus-response effect.
• D)visual option source effect.
• E)similarity effect.

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Definitions:

Last Filter

The most recent filtering condition applied to a dataset or view to narrow down the items displayed based on certain criteria.

Filter By Selection

A feature in database and spreadsheet software that allows users to limit the data displayed based on the value of the selected field.

Exact Match

A search criterion or condition that requires the search term to fully correspond to the data being queried, without deviations.

Clear All Previous Filters

The action of removing all applied filters from a data set to restore the original view of data without any restrictions.