Pupillometrics, Electrodermal Response, and Electroencephalographic Measures Are All Forms Of

question 38

Multiple Choice

Pupillometrics, electrodermal response, and electroencephalographic measures are all forms of:

• A)field posttests.
• B)rational measures of promotional success.
• C)portfolio tests used in association with single-source field tests.
• D)physiological measures of advertising effectiveness.
• E)focus group interaction measures.

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Definitions:

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