It Is Often Difficult to Measure the Effectiveness of Corporate

question 27

Multiple Choice

It is often difficult to measure the effectiveness of corporate advertising activities. Which of the following measures would be most useful in this effort?

• A)Tying PR activities directly to sales
• B)Timing the amount a sponsored logo appears on television
• C)Conducting studies relating to corporate advertising and stock prices
• D)Computer simulations
• E)Measuring effectiveness of the sales promotional tools instead

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Definitions:

Ace of Hearts

A playing card in the suite of hearts, often signifying a positive outcome or emotional beginning in cartomancy.

Accident Rates

The frequency or occurrence of accidents within a given area or among a particular group of people over a specific period of time.

Age Groups

Categories of populations divided up based on age, often used in research and marketing to segment people for analysis.

Past Three Years

A time frame referring to the last three consecutive years leading up to the current date.