The High Ratio of Advertising to Editorial Content in Most

question 97

Multiple Choice

The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of:

• A)clutter.
• B)limited frequency.
• C)longer lead times.
• D)lower selectivity.
• E)low reproduction quality.

---

Definitions:

Measures of Variability

Statistical metrics that describe the spread or dispersion within a data set, including range, variance, and standard deviation.

Coefficient of Variation

A normalized measure of the dispersion of a probability distribution or frequency distribution, often used to compare the degree of variation from one data series to another.

Standard Deviation

A measure of the dispersion or spread of a set of numbers, indicating how much variation there is from the average.

Standard Deviations

An indicator of how widely values in a dataset are spread out from the average, showing the degree to which these numbers vary from their mean.