An Ad for Bingley Tableware Proudly Claims That Its Line

question 37

Multiple Choice

An ad for Bingley Tableware proudly claims that its line of dinner plates and dishes is inspired by and similar to a popular film star's designer wedding china. The ad shows a happy bride and groom sitting at their wedding table, which is laid with Bingley china. This is an example of:

• A)cause-related advertising.
• B)advocacy advertising.
• C)a general positioning ad.
• D)a direct response ad.
• E)a financial support ad.

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Definitions:

Empirical Research

Research based on observed and measured phenomena, relying on experimental or observational evidence.

Material Published

Material published refers to content such as books, articles, journals, and other documents that have been made available to the public through printing or electronic media.

Interview

A formal meeting where one or more persons question, consult, or evaluate another person, typically used for the purposes of selection, assessment, or information gathering.

Government Publication

A document issued by a government agency or body, often containing statistics, research findings, or legal texts.