When Using the Internet as a Medium, Traditional Marketers Have

question 34

Multiple Choice

When using the Internet as a medium, traditional marketers have experienced difficulties in:

• A)creating awareness.
• B)generating interest.
• C)disseminating information.
• D)creating brand images.
• E)creating strong brands.

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Definitions:

PRSSA

The Public Relations Student Society of America, an organization for students interested in the practice of public relations and communications.

College Student

An individual enrolled in an institution of higher learning, such as a university or college, pursuing undergraduate or postgraduate studies.

Economic Downturns

A period of reduced economic activity characterized by decreased GDP, employment, and spending.

PR Departments

Units within organizations dedicated to managing and guiding the public relations efforts, strategies, and campaigns.