While Portraying an Image for a Company or Organization, _____

question 128

Multiple Choice

While portraying an image for a company or organization, _____ does so indirectly, by adopting a position on a particular issue rather than by promoting the organization itself.

• A)advocacy advertising
• B)publicity
• C)sponsorship
• D)public relations advertising
• E)image advertising

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Definitions:

Billboards

Large outdoor boards used for posting advertising.

Pioneering Product

The first of its kind product introduced to the market, often leading to a new category of goods.

Flighting Schedules

Flighting schedules are advertising strategies that involve alternating periods of heavy advertisements with periods of no advertising, used to optimize impact while controlling costs.

Snowboards

A type of equipment used for snowboarding, consisting of a board to which the rider's feet are attached with bindings, allowing them to slide down snow-covered slopes.