Which of the Following Statements Describes How Brand Equity Is

question 92

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased use of sales promotion?

• A)Critics argue that sales promotions generally result in higher brand equity.
• B)Sales promotions do not contribute to the erosion of brand equity.
• C)Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity.
• D)There is strong agreement among marketing professionals that any type of sales promotion activity detracts from brand equity.
• E)Marketing experts generally agree that advertising plays an important role in building and maintaining a brand's image and position, which are core components of its equity.

---

Definitions:

Proofreading

The process of reading texts to find and correct grammatical, typographical, or spelling mistakes.

First Draft

An initial version of a document or piece of work, often undergoing significant revisions or edits.

Proofreading Strategies

Techniques and methods used to carefully review and correct written material to ensure accuracy in grammar, spelling, punctuation, and formatting before finalizing the text.

Bottoms Up Proofreading Technique

A method of proofreading that involves starting from the end of a document and working backwards, reading each sentence in isolation to catch errors.